Course Description

The course covers the conceptual and experiential approaches to the study of corporate culture, organizational structure, and human behavior in organizational contexts. Students study techniques for designing and developing a highly productive, effective and socially responsive work place. Topics include: work motivation; learning theory; conflict resolution; leadership; managerial styles; job design; performance evaluation and feedback; group dynamics; and issues of organizational power and politics. A broad spectrum of actual management case studies will be used to demonstrate effective approaches and strategies for dealing with organizational problems and opportunities.        

 

Course Objectives:

At the conclusion of the course, students should be able to:

 

1.     Understand the complexities of today‚Äôs corporate systems and identify different types of business organizations.

2.     Understand a variety of corporate cultures and organizational models.

3.     Understand human behavior in a corporate organizational structure.

4.     Recognize organizational problems and opportunities and deal with them accordingly.

5.     Understand how to direct and inspire people to attain organizational goals.


Course Description

The course covers the integrated marketing communication mix in a flat world where companies faces new challenges to remain competitive in a global market where geographical divisions are becoming increasingly irrelevant.  Topics include: consumer behavior; market research; product planning and development; pricing; advertising strategies; budgeting; personal selling; media cross-marketing; advertising regulation; strategic planning for international markets; special events and sales promotion; public relations and publicity.

 

Course Objectives:

At the conclusion of the course, students should be able to:

 

1.     Understand the process of marketing management within companies and organizations.

2.     Apply basic mathematical analysis to developing a marketing program.

3.     Develop the tools needed to create a complete marketing campaign, from implementation to evaluation.

4.     Understand how the Internet and other interactive media are changing the marketing process.


Course Description

Accounting is the language of business allowing decision makers to communicate with common sets of information with defined meanings.  The purpose of this course is for you to develop and use accounting information in making decisions as well as to appreciate the uses from individuals, businesses, investors, creditors, taxing authorities, etc. This course will also distinguish between financial accounting, information that is used by external parties to assess a company and managerial accounting, which is information that is used to manage the company. In this course, you will also examine the accounting information system and how these are used to inform profitability, financial position and cash flows. In addition, managerial accounting involves the role of the manager in planning, controlling and decision making utilizing accounting data. This is an advanced course covering topics in both Financial and Managerial Accounting. Starting with the basic accounting equation, the course will explore topics in financial accounting such as cash flow, financial statements and ratio analysis.  At the managerial accounting level, topics include short term investing, budgeting and internal control. Particular attention will be placed on case studies which will enhance and reinforce course material.

 

Course Objectives:

At the conclusion of the course, students should be able to:

  1. Apply the process of assigning values to tangible and intangible assets and use these to make valuation decisions on various classes of assets
  2. Develop analysis of various classes of costs with regard to business volume and the determination of profit and loss associated with incremental changes in this volume
  3. Apply various methods of assigning costs and learn to make suitable allocation decisions by selecting and applying them
  4. Analyze costs through variance analysis and identifying efficiencies and inefficiencies in relation to standards and projections
  5. Master the knowledge and skills developed in this course to analyze and access business practice and make management decisions
  6. Develop financial statements for CA project.

This course begins with a brief history of the investment banking industry in the West, in the context of how capital markets developed in Europe and the United States, and proceeds to an in-depth analysis of how the business is practiced today, primarily in the U.S.  We will examine the various lines of business now engaged in by multinational Western investment banks, including corporate advisory services (mergers & acquisitions, reorganizations, recapitalizations, bankruptcies), underwriting of securities, money management, and brokerage services.  We will also examine the operations of modern investment banks in the context of the rapidly changing competitive and regulatory challenges they currently face.  The course will conclude with a brief overview of emerging capital markets and financial institutions in Asia, primarily China, and the competitive forces that these new market participants are introducing into global financial markets.